Director of our Institute spoke at PR-Tag in Berlin

On May 28, Richard Tigges, Director of our Institute for Applied Communication Intelligence, spoke at PR-Tag in Berlin about why professional communication must retain control over artificial intelligence. Under the title “Decoding the Code”, the talk focused on why AI must not remain a closed system, but why CommTech needs to be deeply embedded in the profession. This requires new professional roles, a new model for dividing work with service providers, and the ability to continue assessing and responsibly approving the outputs of generative AI.

Massive investment in AI infrastructure

Amazon, Microsoft, Alphabet and Meta are expected to invest a combined 630 billion dollars in data centers and AI chips in 2026, according to an estimate by investment bank Morgan Stanley. The amount equals more than two percent of total US economic output in a single year. This highlights the strategic importance artificial intelligence has gained for the leading technology companies — even though the technology still costs significantly more than it generates.

Wikipedia draws boundaries for the use of AI

The English-language version of Wikipedia will no longer allow articles that have been fully created or rewritten by artificial intelligence. The reason is that such texts often violate central quality guidelines. The use of AI will remain permitted in limited areas, such as translations, error corrections or research. What matters is that humans review the content and retain responsibility for quality, accuracy and traceability.

ChatGPT usage moves toward gender parity

In the beginning, ChatGPT was used significantly more often by men than by women. OpenAI’s own data now paints a different picture: more than 50 percent of regular ChatGPT users reportedly have female first names. By comparison, after ChatGPT launched at the end of 2022, around 80 percent of users had typically male first names. According to the data, this parity has existed at least since autumn 2025, with a slight trend toward female users.

AI images and videos are becoming harder to detect

Detecting AI-generated images and videos is becoming increasingly demanding. The BSI points this out and recommends a conscious, critical approach to visual content. This includes comparing AI images with real photographs, examining edge areas carefully, checking plausibility, and using reverse image searches and source checks. It is also helpful to regularly train one’s own perception using known AI fakes.

Research into self-improving AI systems

According to the Financial Times, Recursive Superintelligence, a company that has not yet officially introduced itself, aims to build an AI system that continuously improves itself without human intervention. Many researchers see such a process as fundamental to the development of a superintelligence that could operate far beyond human capabilities. However, the concept is still in the research phase and has not yet been tested over longer periods of time.

Stanford AI Index 2026 shows growing momentum

The current AI Index Report 2026 from the Stanford Institute for Human-Centered Artificial Intelligence shows how dynamically artificial intelligence continues to develop worldwide. In an accompanying article, Stanford highlights twelve key findings from the report. For corporate management, the main takeaway is that AI is becoming more powerful, more widely adopted and more economically significant. At the same time, the requirements for governance, safety, transparency and responsible use are increasing.